How Anyone Can Create a Great Employer Branding Video Every day, video becomes more ingrained in our lives. You use video chats to catch up with friends and family. You watch videos online for entertainment. You learn new skills by watching how-to videos. Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Watching a variety of videos gives job seekers a deep understanding of what your organization is like and how it can be a perfect fit for them. Moreover, great branding videos are easy to make even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content. By using this checklist, you’ll know what to do each step of the way so you get videos that recruit top talent. Here’s what you need to know: Know your equipment These days, anyone with a cell phone can record and share videos instantly. But there are other options.
