Find a research based article in a business journalsand appraise the methodology employed and the - Essay Example Primarily analyzing the business information through a set of processes can be termed as market research. It involves the use of technology for obtaining the desired information from these processes. Basic purpose of acquiring information by any organization is to assess the business environment, carry out marketing research, make sales forecasting and conduct competitor analysis. Various technologies and methodologies are used for collecting and saving the information in easily accessible format. This data is frequently used for making correct and timely decisions for enhancing the profitability. (“Business Planning,†2005). The article under review is “Managing the development of technology-based courses success factors from eight government training courses†written by Rowley, Kurt published in Acquisition Review Quarterly; January 2003.
