MMM CO Essay Example | Topics and Well Written Essays - 750 words

MMM CO - Essay Example trust on the organization, increase the performance efficiency, grab the maximum market share and what strategies a company would implement to approach the customers. Internal drivers comprise of situations where the company is influenced to manage its profitability and retain its customers by applying various internal strategies. The internal drivers within an organization are centered to deliver: According to Michael Porter’s book, ‘Competitive Advantage: Creating and Sustaining Superior Performance” published in 1985, the concept of Value Chain was first coined (Michael Porter). According to this concept, value chain comprise of the entire primary and the secondary activities within an organization that would help the firm to strengthen its position in the market as well as to improve its product or service efficiency within the market. At this stage, it is important for MMM & Co.